Is Personalisation the Future of Business Travel?

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With increased access to data, personalised offers are emerging on the market. Here we take a look at the reasons behind this race for personalisation and the challenges.


According to a study by KDS, online booking solution provider, business travellers feel that personalisation provided by digital technology - search prediction in search engines, product order history, address storing for itinerary planning - is useful and time-saving. In this context, they do not see the use of personal data as a threat. According to Maud Bailly, Chief Digital Officer at Accor, 85% of the hotel group's customers say they are willing to share their data if it is used intelligently. A welcome finding in the context of the General Data Protection Regulation (GDPR). Personalisation means knowing the different specific needs of each business traveller. Who are they? How do they travel? What are their needs? Indeed, customers are increasingly hungry for new experiences and hoteliers have had to adapt their offering to these expectations and a market that is increasingly connected. What new tools are available to provide this global personalisation? Finally, how does this personalisation fit in with the recent introduction of the GDPR? 

Article 1: Which Type of Business Traveller Are You? Responding better to travellers' needs involves knowing the different traveller types well.

Article 2: The Winning Combination of A La Carte Hotels What's new in personalisation tools and personalised offers proposed by hotels?

Article 3: GDPR - A Revolution Paving the Way for Better Developments? Personalisation and GDPR - the rules of the game have changed. 

Published by Magali on 04/03/2019 Photo credit: © SARINYAPINNGAM
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