Interview of Pullman’s VP Brand Management : Lilian Roten
Pullman is a well-known brand with a strong offer for business travellers. Discover how, that brand has managed to break down boundaries between work and leisure to provide the best of both.
Since 2007, the Pullman brand has targeted high-end business travellers. Can you give an overview of the brand today?
Art has been part of our DNA from the beginning as we have established contemporary art collections in the hotels. We have also created the Artist Playground, a more immersive and reoccurring experience, and some Art at Play items to use or take away – a splash of colour and surprise for our guests.
When it comes to fitness, we will make it a much more immersive and fun experience instead of just having as every other hotel, a plain room packed with technical equipment - so anyone who comes from a run outside for instance can stretch and exercise a bit more in some public spaces like our staircases, instead of just using the elevator to access the fitness centre. Keep your energy up!
Do you differentiate business and leisure customers?
Many habits have changed thanks to technology and people wish for more flexibility and time optimization.
How would you define the typical business traveller customer at Pullman? Any offer dedicated to women?
And when it comes to business, men and women want the same things such as reliable technology, high quality F&B breaks... We would like to be the hotel choice for any middle/top management decision makers by providing them with a professional yet lively alternative, some tailor-made solutions that deliver quality and wellbeing.
What are the biggest changes you have noticed in business travel?
A flawless connectivity is definitely a prerequisite. Internet has to be free and speed especially with an even more challenging young generation, so we need to invest some more. Pullman is not running after every single trendy gadget as there is no need for fancy equipment but an excellent Wi-Fi and high bandwidth with easy login and smart in room technology with atmospheric lighting and one master light switch next to bed for a relaxing unwinding.
How do you differentiate yourself from the competition?
A seamless guest journey starts with happy team members who have the drive to make things happen.
Have you developed offers for co-working spaces?
What about the Business Playground and Co-Meeting by Pullman?
Co-Meeting is now called Meet and Play. There is a set of guidelines for our hotels to build up meeting spaces with a particular look and feel to inspire more a living space than a working area. We also have toolboxes for the general and F&B managers so they can make creative suggestions to set up a room or staging a break instead of just taking orders. It’s not necessarily more costly but way more playful!
Can you tell us about your future plan to consolidate your place in the market?
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- ACCOR BUSINESS OFFER Receive your negotiated rates by booking in your preferred hotels from our network of over 3,500 worldwide!
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