An Original Hotel Offering for Winning over Generation Y Travellers
Hotels are being modernised and are developing innovations to target Generation Y business travellers.
Innovation serving the client
Between autonomy and assistance
Yes to an end-to-end digital experience. This is what the Smart LYZ Hotel in Shenzhen offers with reservations via WeChat, registration via a biometric device, and room access via a smartphone app.
And yet, young business travellers are also looking for assistance and human contact - not just with local residents. They seek contact with staff at the hotel and the conviviality of coworking spaces.
As such, in Japan, the Henn na Hotel (which means 'strange') had to do away with its 243 robots (reception, automated luggage trolleys, voice assistants, and similar) and replace them with humans as robot-staff turned out to be unworkable and irritated guests.
And as for reservations
It's also a generation that loves a good deal, and the travel app Hotel Tonight , for instance, allows users to find discounted hotel rooms in the Americas, Europe, and Australia, enabling them to enjoy discounts of up to 70% if they book a room for the same evening using geolocation. Many concepts, like Day Use, which offers day-use rooms for a few hours - convenient for resting between two flights - also meet this need for flexibility.
This emerging target, which will include the majority of tomorrow's business travellers, is driving the hospitality industry to be creative. The industry is making itself over to conquer this new generation of business travellers and creating a new era of hospitality.
Check out our business travel offers
- ACCOR BUSINESS OFFER Receive your negotiated rates by booking in your preferred hotels from our network of over 3,500 worldwide!
- BUSINESS PLUS MULTI-BRAND CARD This flexible offer is tailored to individual travellers as well as companies and offers up to 20% discount on hotel nights worldwide.
- CORPORATE CONTRACTS Customised contracts! Select your preferred destinations and hotels and we will offer you an annual contract with specially negotiated terms and rates.